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Quick Facts
- The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products)
- The the psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media)
Expert summary
Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It blends elements from psychology, sociology, sociopsychology, anthropology and economics.
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